Sofie Simonsson - 28

Sofie Simonsson is one of the latest exciting additions to the Blue Planet team. Originally from Halmstad in Sweden, Sofie is currently spending another Summer down under living on the Sunshine Coast and following her love of travel and the sport of Stand up paddling. Sofie is a two time European Surf Bronze Medalist and loves competing and chasing the best surf all around the World. Sofie’s main focus is on SUP Surfing and she is currently riding the 7’6 Ninja 78L Pocket Ace but she is also loving the downwind paddles on her new Bumprider and loves playing around on the Nose Rider boards on some of our famous Point Breaks. One of Sofie’s next goals is to compete in Hawaii over Winter and challenge herself against the best girls and on the biggest stage.

Sofie’s smile and kind nature is evident when you first meet her and we are stoked that she has chosen to partner with Blue Planet and help spread and share the stoke of stand up paddling not only in Australia but around the World. Sofie is also available to help you find the right board and give you some handy tips for starting out or improving your paddling. You can get in contact with Sofie @Sofie Simonsson or Check out Sofies website and blog to stay in touch



Robert Stehlik 

Hometown: Born in San Francisco, grew up in Berlin, Germany. Hawaii has been home for almost 30 years.

What I do when I’m not on the water: Founder/ CEO of Blue Planet since 1993.

How and when I got into SUP: Started to stand up paddle when we received our first shipment of C4 Waterman boards as Hawaii’s Boardworks distributor in 2006.

What I like most about SUP: It’s good for the body and soul, and keeps me balanced.

Favorite Blue Planet gear: If I could only have one board it would be the 12’6 x 28″ Bump Surfer (with a Kai Zen paddle).

What “Find Paradise” means to me: It’s a state of mind, you can find Paradise anywhere.

I’m proud of this accomplishment: Being a dad.

Something on my “Bucket List”: Traveling to and experiencing new places every year, foiling on a super long tidal bore.



















Jenn Lee

Hometown: Lake Tahoe, NV, I have been living on Oahu for 10 years now.

Current World Rank: 32

What I do when I’m not on the water: Haha I’m always on the water doing something, so eat, sleep, or taking care of our pets would probably be the best answer.

How and when I got into SUP: 2009 when I thought it would be awesome to SUP to work instead of bike to work in Waikiki. Shortly after, my boss started having me teach SUP on the beach, then in 2010 on a whim I did my first race, and the rest is history.

What I like most about SUP: The versatility for one and I absolutely love being out on the ocean and seeing wildlife. Like a quiet moment with a turtle, or looking down and seeing a school of fish. I used to work out at turtle canyon doing video so I got to know some of the turtles and I really love to bring a pair of goggles and go visit them in the middle of a training session. In Hawaii we get monk seals, dolphins, and whales as well and to share the water with them is something I can’t even begin to describe. I guess it would be like being out on a run and getting to visit a panda bear or something like that. Also seeing places in different ways, everything looks different from above the water. I love traveling for races and just finding a new place to paddle and see how much more beautiful everything is from the water. It’s like having your own little secret place that people pass by every day in the rat race and have no idea how cool it is. Other than that, it is such a healthy, fun and versatile way to enjoy the water. I love what it does for the health of people I have shared SUP with. It is a vacation and a workout all rolled into one.

I’m proud of this accomplishment: I’m not really big on pride, but I think my most grateful moments have been out in the Hawaiian Open Ocean Channels and at the M2O finish line. It’s hard not to be absolutely awe struck in the Kaiwi Channel, the energy out there is indescribable!

Something on my “Bucket List”: Go paddle in Genoa Italy, where my family is from many generations ago. I think that would be really cool!










Jeff Chang


Hometown: Honolulu, Hawaii

What I do when I’m not on the water: Thinking about and getting ready for the next time!

How and when I got into SUP: I started SUP surfing in 2006 and opened the first fully dedicated SUP shop Wet Feet in Aina Haina.

What I like most about SUP: The variety of ways to use SUP to enjoy the ocean and get a great whole body workout. Surfing, downwind, training, racing and now foiling.

Favorite Blue Planet gear: 14’0 x 28″ Bump Rider

What “Find Paradise” means to me: Anytime things come together for a memorable paddling experience. The great thing about SUP is there are so many ways to make this happen.

I’m proud of this accomplishment: M2O in 5:35

Something on my “Bucket List”: Successful downwind foil run.

Sofie Simonsson
Robert Stelik
Jenn Lee
Jeff Chang